Heller Steven All American Ads 20s
Prohibition made liquor illegal and all the more fun to drink. Speakeasies, luxury cars, women's liberation, bathtub gin and a booming economy kept the country's mood on the up-and-up. Women sheared off their locks and taped their chests, donning flapper dresses and dancing the Charleston until
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Heller Steven All American Ads 80s
With the cold war ebbing, crime and inflation at record levels, and movie star-turned-President Ronald Reagan launching a Star Wars of his own, the 1980s did not seem likely to become one of the most outrageous, flamboyant, and prosperous decades of the 20th century. The "greed is good" mantra on
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Heller Steven All American Ads 1900-1919
The dawn of consumerism: when ads were works of art A far cry from the aggressive ads we`ve become used to, American print advertisements from the first two decades of the 20th century were almost shockingly pleasant. Intricately designed and beautifully illustrated, often in the art nouveau style
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Steven Heller. Mid-Century Ads. 40th Ed.
Эта книга, собранная из тысяч изображений, предлагает лучшее из американской печатной рекламы в эпоху «Большой идеи». Смелые и красочные кампании, созданные на пике американского потребительства, рисуют захватывающий портрет 1950-х и 60-х годов, когда опасения по поводу холодной войны уступили
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Steven Heller. 20th Century Alcohol & Tobacco Ads. 40th Ed.
Пороки или добродетели: выпивка и курение предоставили маркетологам продукты, которые можно превратить в визуальные пиршества. В этом пышном сборнике рекламных объявлений мы исследуем, как изображения этих товаров варьировались от элегантных до необычных, показывая, как производители подталкивали
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Heimann Jim, Heller Steven 20th Century Alcohol & Tobacco Ads
Selling the most delicious vices Vices or virtues: drinking and smoking provided marketers with products to be forged into visual feasts. In this lush compendium of advertisements, we explore how depictions of these commodities spanned from the elegant to the offbeat, revealing how manufacturers
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All-American Ads of the 40s
Wartime action and postwar triumph in the advertising of the 1940s At the beginning of the decade, America was at war. Patriotism was an integral part of everyday life, with the sentiment mirrored in advertising. As America emerged victorious out of the darkness of World War II in 1945, the
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All-American Ads of the 90s
American advertising in the naughty 1990s From the Los Angeles riots to the Columbine High School massacre, Americans witnessed events and purchased items that reflected the best and worst of the decade. Bill Clinton’s presidency was in jeopardy, the digital age had erupted, and Silicon Valley was
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All-American Ads of the 50s
As McCarthyism swept across the United States and capitalism was king, white America enjoyed a feeling of pride and security that was reflected in advertising. Carelessly flooding society with dangerous misinformation, companies in the 50s promoted everything from vacations in Las Vegas, where
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All-american Ads of the 60s
With the consumerist euphoria of the fifties still going strong and the race to the moon at its height, the mood of advertising in the sixties was cheerful, optimistic, and at times, revolutionary. The decade’s ads touted perceived progress-such as tang and instant omelets — "just add water" —
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All-american Ads of the 70s
Both eclipsed and influenced by television, American print ads of the 1970s departed from the bold, graphic forms and subtle messages that were typical of their sixties counterparts. More literal, more in-your-face, 70s ads sought to capture the attention of a public accustomed to blaring,
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All-american Ads of the 80s
With the cold war ebbing, crime and inflation at record levels, and movie star-turned-President Ronald Reagan launching a Star Wars of his own, the 1980s did not seem likely to become one of the most outrageous, flamboyant, and prosperous decades of the 20th century. The "greed is good" mantra on
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